HAIR CUTTERY

There are many misconceptions about hair. We decided to let Hair Cuttery, (seen as cheap/standard/inconsistent), address these misconceptions, seeing as how they could very well relate.

They simply do this, by telling the truth.

BEFORE LOGO:

RE DESIGN:

THE CAMPAIGN

PRINT:

SPOTS:

IN-STORE EXPERIENCE

Inside, we will place consultation booths for clients to get to know their stylist on a more personal level.

APP WALKTHROUGH:

The Hair Cuttery App allows clients to set up appointments, create style profiles and view stylists' work. If clients go to other Hair Cuttery salons, stylists there will also be able to access the client's profile, no longer being inconsistent.

My amazing team: 

Kristie Pope- Art Director    Richard Beahm- Copywriter   Justine Tacaks- Experience Design    Kevin Albrecht- Strategist     

Elle Bass- Creative Brand Management     Cecelia Parrish- Creative Brand Management  Sue Attalah (me)- Copywriter