THE AMERICAN SOCIETY OF PHARMACOGNOSY

Not too many people really know about The ASP. They're a group of scientists, biologists, doctors and chemists who've come together to explore the world in search of natural products that cure diseases. (They've found things such as Pacilatexel, most effective against cancer.)
We were tasked with creating a recruitment campaign, targeting up and coming scientists. But if nobody knows about your organization, how will anyone join?

First thing we did was change the name to The Natural Science League to give our mouths a break, and then we brought in artists to collaborate with these scientists on their journey, calling it The Catalyst Initiative. Where art and science finally meet.

The two will ultimately make the invisible, visible.

PHASE ONE: AWARENESS

PRINT POSTERS

PHASE TWO: LECTURE SERIES/EXPEDITIONS

Both scientists and artists can attend the lectures and travel together on up coming expeditions.

SWAG SWAG SWAG

On trips, Catalyst will be swagged from head to stationary.

PHASE THREE: GALLERIES

When the team returns, their work will be displayed to the public in galleries.

GALLERY

My amazing team: 

Christopher Chan- Art Director    Kristie Pope- Art Director    Kevin Albrecht- Strategist 

John Gaglio- Creative Brand Management    Ewa Karweta- Experience Design   Sue Attalah (me)- Copywriter